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Smart Group Event Management

Community Cloud Pardot Sales Cloud

Smart Group Event Management

The Smart Group is a collection of corporate hospitality, catering and event management businesses with over 2 decades of experience.

They have hosted, catered or managed sporting events such as the Royal Ascot Village, Olympics & Wimbledon, as well as corporate functions like Sports Industry Awards, Christmas parties for Mercedes-Benz Formula One and conferences for Adobe and Google.

  • Date

    October 13, 2017

  • Skills

    Sales Cloud, Community Cloud, Pardot

  • Client

    Smart Group

  • Tags


Problems and Challenges

Smart Group were looking to integrate, automate and optimize their existing systems. Safeguarding and better management of user data was also their goal.

  • Manual intervention was needed to manage booking and reservations.

  • Manual creation of proposals, manual record checking and manual email reminders from finances.

  • Separate booking and reservation systems for Christmas parties and drinks.

  • Inadequate and non-integrated self-service booking systems.

  • Data was prone to compromise due to human error and gaps in different processes.

  • Lack of user database.

  • Lack of Workflow Automation.

Proposed Solutions

  • Fully integrated reservation and booking systems.

  • Lead, account, contact and opportunity management system on Salesforce.

  • Customized calendar for event scheduling.

  • A fully functioning customer community for tickets.

  • Digitized product catalogues and pricing systems with automated invoicing and billing.

  • Online payment integration with SagePay plus refund management.

  • Email marketing automation and surveys with Pardot and Salesforce.


After implementing the solutions proposed by Nadcoms, Smart Group saw definite improvement in their business processes. The feedback from customers and employees has been extremely positive and the overall Salesforce implementation has been a success.

  • Increased customer engagement and satisfaction level.

  • Optimised performance.

  • More secured data management.

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