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VeryPC

Pardot

VeryPC

VeryPC manufacture computers and customise ICT solutions for education and business all over the UK. Their products and services include desktop PCs, laptops, mobile devices, 3D workstations, servers, backup and storage solutions, industrial computer appliances, audio visual equipment, customisation and managed IT support services.

  • Date

    April 6, 2018

  • Skills

    Pardot

  • Client

    VeryPC

  • Tags

    ,

  • License Type:

    Enterprise

  • No. of Users:

    13

  • Length of project:

    2 Months

Problems and Challenges

VeryPC had been successfully using Salesforce since 2012. In recent years, the Marketing team had found that their current digital marketing solution was becoming cumbersome and heavily dependent on manual entry. Also, getting accurate Marketing ROI reporting was a long and painful process. Therefore, the decision was made to explore other digital marketing platforms which will allow them to automate processes, provide valuable information to the sales team and allowed for accurate and easy to manage reporting. The main challenges identified were:

The main challenges identified were:

  • Current Digital marketing suite no longer meets the needs of the business

  • No end-to-end Marketing > Opp lifecycle reporting

  • Reporting on campaign ROI requires is difficult and not accurate

  • Marketing do not own any data.

  • Lack of automation of processes between Marketing and Sales

  • Unable to accurately measure the quality of a lead

After reviewing multiple solutions, VeryPC decided that Pardot best fit their requirements. And the integration with Salesforce allowed them to utilise salesforce reporting and feed vauable information directly to the sales teams.

Proposed & Implemented Solutions

After running requirements gathering sessions, with the project team at VeryPC, Nadcoms documented a proposed solution and implemented the following features.

  • Implemented Pardot and integrated with Salesforce Leads, Contacts, Accounts, Opportunities and Campaigns

  • Built marketing segmentations based on Account types

  • Defined and implemented Prospect Soring and Grading

  • Pardot email template build

  • Analysis of existing Leads in Salesforce to determine ‘Marketing’ leads.

  • Removed all marketing leads from salesforce and migrated in to Pardot.

  • Built Marketing reporting and dashboard to track ROI, responses, opt outs, clicks

  • Displaying key Pardot information within Salesforce Lead and Contact records.

  • Automation of sales tasks and notifications when marketing activity has occurred.

  • Data consolidation and migration from the legacy systems

  • Full system training for Sales, Marketing and Management users

Results

  • Seamless transition from legacy systems to Pardot with data consolidated and secured.

  • Increased ease and efficiency in scoring and grading the leads coming through.

  • Time saved with automated processes including reporting and tracking in Pardot Marketing Automation.

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